Founded in 1960 in Berlin as a parents’ initiative, Lebenshilfe Berlin (“Life Aid Berlin”) has developed into an important and popular association that enables thousands of children and adults with learning difficulties to live a self-determined life. This should be widely celebrated. Therefore, Lebenshilfe Berlin asked us to create a self-confident identity that shows the pride and self-conception with which the people at Lebenshilfe live and work together.
This campaign was a lot of fun for us “inkl. Designers”. We learned a lot, laughed and experimented. Last but not least, the campaign is also a first and very fine joint work, which we designed with our office neighbours from DiG/plus Berlin. So everything was well arranged – but then came Corona. The big public ceremony was cancelled – but we were still able to show our posters in the city. And we will certainly implement the other elements at a later date.
The core of the campaign is made up of large-format motifs, which were shown over several weeks at S-Bahn and U-Bahn stations in Berlin. They depict cheerful people and their contact persons as well as other employees of Lebenshilfe.
The motives reflect the different support offers, life experiences and above all the motivations of people with and without disabilities – together with the claim “That’s what we are here for!
The photo shoot was a real highlight of the campaign development. All participants exceeded themselves and expressed their honest opinions about Lebenshilfe Berlin. From this we cut additional videos, which can be seen on the website developed especially for the campaign with further offerings of the Berliner Lebenshilfe. The campaign was supplemented with social media activities.
And of course we also hope very much that the big anniversary celebration can be made up for next year.
Client: Lebenshilfe Berlin
Project period: 2020
Project partners: DiG/Plus GmbH Berlin, Agency for communication
Project Specifications: Consulting, campaign concept and planning, media planning, casting of disabled people and employees of Lebenshilfe Berlin, photo shooting, graphic design of poster motifs (large surfaces and A1) and merchandising products, various texts, shooting and editing of videos, development of a barrier-free website, social media activities, production support