Lebenshilfe Berlin

That’s what we’re here for!

Anyone who took the public transport in Berlin in spring and summer became aware of an anniversary of a special kind: Lebenshilfe Berlin (“Life Aid Berlin”) turned 60. Founded as a parents’ initiative in 1960, the association enabled thousands of children and adults with cognitive or learning difficulties to lead a self-determined life. This was to be celebrated in style.

+ Weiterlesen

Therefore, Lebenshilfe asked us to create a self-confident campain – to show the pride and self-conception of the people at Lebenshilfe who live and work together.

We “inkl designers” enjoyed this campaign very much. We learned a lot, laughed and tried out. Last but not least, the campaign is also a first and very fine joint work, which we designed with our office neighbours from DiG/Plus Berlin.

At the heart of the new Lebenshilfe campaign are the large-scale motifs. They show people who are right in the middle of life, who fulfil themselves because they are taken seriously just as they are. The protagonists give an insight into the wide range of services offered by the organisation, whose aim is to make people with disabilities a self-evident part of society.

“That’s what we are here for” is the motto of Lebenshilfe: for listening, accompanying, making possible and making visible what is inside us. A special highlight were the photo shootings. Everyone involved – in front of and behind the camera – rose above themselves and put something big on the road.

The videos created during the shooting capture honestly and impressively what the work of Lebenshilfe is all about: growing and becoming strong together. We are deeply impressed and inspired by the “Life Helpers”.

Take a look at www.dafür-sind-wir-da.de – it could be that this enthusiasm grabs you just as much as it does us.

Large poster of the motif "Lebenshilfe rocks" with four people who organize a party for people with and without disabilities every year.
Large poster of the motif "Bridge builder" with an employee of the intercultural advice centre of Lebenshilfe Berlin
Large poster of the motif "Lebenshilfe rocks" with four people who organize a party for people with and without disabilities every year.
Large poster of the motif "Bridge builder" with an employee of the intercultural advice centre of Lebenshilfe Berlin
Large poster of the motif "tackling dreams", which shows a handicapped young man in an outfit from the 1920s, who wants to study fashion design.

Anna is Curative Education Nurse and Sarah is Client in the Day Support Center Neukölln.

Photo of an enormously happy, severely disabled young woman in a wheelchair and her carer during the photo shooting
Photo of an enormously happy, severely disabled young woman in a wheelchair and her carer during the photo shooting

Anna is Curative Education Nurse and Sarah is Client in the Day Support Center Neukölln.

Large poster of the motif "Show what you can do" with the severely disabled young woman and her carer and the stamped anniversary logo of Lebenshilfe Berlin
Photo showing the photographer shooting the subject with the severely disabled young woman and her carer
Large poster of the motif "Show what you can do" with the severely disabled young woman and her carer and the stamped anniversary logo of Lebenshilfe Berlin
Photo showing the photographer shooting the subject with the severely disabled young woman and her carer
Photo of the poster motif "Show what you can do" at Gesundbrunnen S-Bahn station

“Working with people gives you a lot in return.
It’s not cold, it’s warm.
And there’s a lot of joy in it. Joy and heart.”

“Working with people gives you a lot in return. It’s not cold, it’s warm. And there’s a lot of joy in it. Joy and heart.”

Photo showing two people full of joy, a woman and a man, who have continuously developed into managers at Lebenshilfe Berlin

Mike is the boss of 200 employees. He started working for Lebenshilfe Berlin 20 years ago as a curative education nurse.

Photo showing two people full of joy, a woman and a man, who have continuously developed into managers at Lebenshilfe Berlin

Mike is the boss of 200 employees. He started working for Lebenshilfe Berlin 20 years ago as a curative education nurse.

Photo from the shooting with the former Curative Education Worker and current senior staff member, holding the anniversary logo in his folded arms
Photo from the shooting with the former Curative Education Worker and current senior staff member, holding the anniversary logo in his folded arms
Photo of the poster motif "something solid" in the Stadtmitte underground station
Photo from the shooting with two friends who are working at Lebenshilfe. One of them is a former migrant from Togo.
Large poster of the motif „By conviction fellow human beings“ which shows two caretakers from Lebenshilfe Berlin, including one who comes from Togo.
Large poster of the motif „By conviction fellow human beings“ which shows two caretakers from Lebenshilfe Berlin, including one who comes from Togo.
Photo from the shooting with two friends who are working at Lebenshilfe. One of them is a former migrant from Togo.

“You are important and they are important and they realize that it’s real. And just as I am authentic to them, they are authentic to me.
And that’s what makes it so special.”

“You are important and they are important and they realize that it’s real. And just as I am authentic to them, they are authentic to me. And that’s what makes it so special.”

Picture of the large-surface motif "Ehrenfrauen" showing two women with the anniversary logo who are working at Lebenshilfe
Photo from the shooting "Ehrenfrauen", which shows both relaxed and happy in the studio
Picture of the large-surface motif "Ehrenfrauen" showing two women with the anniversary logo who are working at Lebenshilfe
Photo from the shooting "Ehrenfrauen", which shows both relaxed and happy in the studio
Photo from the shooting with the photographer and the two fooling around women for the motif "Women of Honour".
Info_80x80

Project Details

Client: Lebenshilfe Berlin

Project Period: 2020

Project Partners: DiG/Plus GmbH Berlin, Agency for communication

Project Scope: Consulting, campaign concept and planning, media planning, casting of disabled people and employees of Lebenshilfe Berlin, photo shooting, graphic design of poster motifs (large surfaces and A1) and merchandising products, various texts, shooting and editing of videos, development of a barrier-free website, social media activities, production support